For accomplished artists like Hernandez, a finished pair usually takes about 72 hours, but more intricate designs can take considerably longer. Veteran customizers have mastered the art of wiping an acrylic solution across a fresh shoe to strip away the protective coating, then dipping their brush into a specialized leather paint to recolor different parts of the shoe. "A majority of people are just one or two artists working out of their garage or basement doing one or two at a time just as a side hustle or hobby," he told CBS MoneyWatch. Most customizers are either experienced artists, fashion fanatics, savvy entrepreneurs or all three, Solomon said. If they win, then I'll just find another shoe to work on." A 21st century cottage industry Hernandez, one of many customizers who pay retail for Nike shoes to customize, said the athletic gear giant's suit doesn't concern him.
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